About Vaelro

Vaelro is a two-person web design and automation studio in Waupaca, Wisconsin. We build websites and systems for local businesses that want technology working for them, not against them.

Owen Lencki and Liam Bloedow, the co-founders of Vaelro in Waupaca, WI, talking through a project

Our Story

We're Owen Lencki and Liam Bloedow, and we both grew up in Waupaca. At college, Owen studying marketing at UW-Stevens Point and Liam at UW-Madison, we kept seeing the same thing back home: good local businesses stuck with websites nobody had touched in years, and owners spending their evenings on paperwork that software should have handled.

The businesses weren't the problem. Nobody nearby was building this kind of technology for them, and the agencies that could were charging big-city prices and moving on after launch.

So we started Vaelro. We believe a Waupaca plumber deserves a website as good as a Milwaukee law firm's: as fast, as polished, and as good at bringing in customers, without the big-city price tag or the months of waiting.

  • Commitment 01

    You own everything

    Your domain, hosting, code, and content are in your name from day one. If you ever leave, it all goes with you.

  • Commitment 02

    Transparent pricing

    Every project gets a flat-rate quote with the math shown upfront, before any work starts.

  • Commitment 03

    Honest scoping

    If something isn't worth building, we'll tell you, even when that means a smaller project for us.

Who's Behind This

When you work with Vaelro, you work with the two people who actually build your systems.

Owen Lencki, Vaelro co-founder, speaking at an event

Co-founder

Owen grew up in the Waupaca area, and he started Vaelro after watching local businesses wrestle with outdated websites and hours of manual work that software should be handling. He studies marketing at UW-Stevens Point, where he's also a Division III athlete, and he brings that same discipline to client work. At Vaelro he leads client relationships, sales, strategy, and website builds. When you work with us, Owen is the one picking up the phone.

Liam Bloedow, Vaelro co-founder, explaining a system at a whiteboard

Co-founder

Liam is a Waupaca High School graduate now at UW-Madison, and he's our automation and infrastructure lead, which is a technical way of saying he makes everything actually work. He builds the n8n workflows, manages deployments, and handles the architecture behind every system we ship. He's currently working with Higgsfield AI on next-generation video content. If it's running in production, Liam is the reason it keeps running.

How It Works

  1. Discovery

    You talk. We listen.

    A 30-minute conversation about your business, pain points, and what's costing you time. No pitch, just questions.

  2. Build

    We design and build.

    Custom website, automation system, or both. You see progress, give feedback, and approve before anything goes live.

  3. Launch & Support

    We deploy and stay.

    We launch, train your team, and stay on as your tech partner. Monthly support keeps everything running and improving.

Why Vaelro

No lock-in. Ever.

Everything we build is yours. Your domain, your code, your data. If you ever want to move on, you take it all with you. No hostage games, no transfer fees.

Built on modern infrastructure.

Our sites load in under 2 seconds and cost a few dollars a month to host. No constant security patches, no plugin updates breaking things overnight.

We're 10 minutes away.

When something breaks before a big event, you call us directly. Not a ticket queue. Not a chatbot. Us.

We don't disappear.

We're not a one-and-done vendor. We stay on as your technology partner, keeping your systems running and improving month after month. Your growth is our growth.

Book a free 30-minute consultation. No pitch deck and no pressure, just a straight answer about where we can help.

hello@vaelro.co · Waupaca, WI