Friday, September 25

With guest speaker Casey Plunkett, CEO of Secure AI, former IBM and Oracle.

The one idea

Think of AI as a team of newly hired PhDs.

Confident. Great first drafts. Always check its work. Context is king. And it tends to tell you what you want to hear.

The Super Bowl test

Facts stay the same. Opinions drift. The more open the question, the more you check.

Prompts

Pull prompting

It interviews you instead of guessing.

“Before you write anything, ask me questions one at a time until you have what you need, then give me a draft.”

Paste it at the end of any request.

Two more worth trying

  • Tell it the date

    It does not know what day it is unless you say so.

    “Today is [today's date]. Look up the most recent information.”

    Copy fills in today's date for you.

  • Ask for the easy way

    Often it knows a shortcut you didn't.

    “What is the most efficient way to do this?”

Bonus

“Help me learn how to use you.”

Works in every tool.

Not every tool is good at every job. Some write better, some handle pictures, some are better at research.

Cautions

  • Free tools can learn from what you paste.

    Do not put client data, contracts, or sensitive info into free versions.

  • It makes things up with confidence.

    Check facts and numbers.

  • Customers can smell generic AI.

    Edit before you publish.

  • The scams got smarter.

    Phishing emails now sound like people you know, and AI can clone a voice from seconds of audio.

  • Don't hand it your thinking.

    Use it to draft and research, not to decide. Skills you stop using fade.

The one rule

Surprise money request? Hang up. Call back on the number you already have.

Homework for October 9

  • Staffing

    Hiring, scheduling, turnover, training.

  • Marketing

    Reviews, social, website, getting found.

  • Sales

    Quotes, follow-ups, leads that go quiet.

  • Operations

    Paperwork, scheduling, the stuff nobody owns.

  • Money

    Invoices, bookkeeping, chasing payments.

Write down the one to three (or 50) things you wish took less time. Bring the list.

Our work

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